Meet thousands of teddy bears and the artists who make them, twice a year, in London and in Birmingham. Since 1987, Hugglets Teddy Bear Festivals have been bringing collectors, enthusiasts, bear makers, artists and suppliers together: in February at Kensington Town Hall in London, and in September at the NEC Birmingham, within easy reach for most of the country and only a short walk from Birmingham International station and the airport.
Click here for the dates of upcoming Festivals.
Each Festival features around 80 stands and thousands of teddy bears for sale, with prices ranging from a few pounds to over £1,000. Antique and modern bears stand side by side, together with clothes and accessories and everything a bear maker could need. A teddy bear hospital is on hand to treat well-loved and injured bears.
Today was honestly the best bear fair I have ever been to. I’ve been to Hugglets in London and enjoyed that but as I live in Birmingham it was perfect. So many talented exhibitors to see. I took home some wonderful new bear friends . Thank you for such a great fair and I’m so pleased it will be back next year .
Jayne Wu, visitor Hugglets TEDDIES Festival 2026Our first time. My 15 year old daughter and I have come home tired but happy with the 2 purchases we made each to add to our hugs! We’re saving for September now! Thank you 🧸
Elaine Bayliss, visitor Hugglets Winter BearFest 2026Thank you so much for a truly magical and wonderful show! 🥰 It was non stop fun from start to finish with an amazing happy buzz all day long. ❤️ We are absolutely thrilled to have been part of the show. 😀 Great big bear hugs to everyone at Hugglets today!
Samantha-jane Seeley, exhibitor Hugglets Winter BearFest 2026Had the best time today! Like the teddy bear fairs when I was little. Wonderfully well organised and very accessible. So many talented artists and so much variety. Looking forward to the next one! 🧸
Jessica Johnson, visitor Hugglets TEDDIES Festival 2026Had a wonderful day seeing friends and having a good catch up in the queue and chatting with the lovely exhibitors. Came home with some beautiful bears. Thank you for all your hard work putting this amazing show on and looking after us so well. Thank you also for the tea and chocolates in the queue, it’s always much appreciated. 😊❤️
Kelly Prout, visitor Hugglets Winter BearFest 2026What a fantastic show! It was great meeting up with old friends and making new ones. Can’t wait to visit again next year!
Christina Metcalfe, visitor Hugglets TEDDIES Festival 2026
Whether you have been collecting for decades or are simply curious, you will feel at home here.
• Entry tickets can be purchased online or at the door (£8 for adults, kids until age 16 free). The entrance is free for Hugglets Club members.
• Entry times are 10.30 am to 4.00 pm for Hugglets Club members and 11.00 am to 4.00 pm for the public (last entry 3.30 pm).
• We provide some helpful information about how to get there.
• Don’t miss these tips for visitors – especially when planning your first visit.
More about the fairs:
• The official Hugglets Facebook page has a selection of interesting posts and pictures.
• Our Facebook group is a great community to join for updates on our Festivals
• Following Hugglets on Instagram gives you a fantastic preview of every fair: @hugglets