Be found all year, in print and online.
Since 1987, the Hugglets Teddy Bear Guide has been where collectors look for the people behind the bears: makers, artists, shops, suppliers, repairers and restorers. It is published every year on 27 October; it stays on the shelf for a full year, and it is opened again whenever someone is looking for a name, a contact or an idea. Most of that looking is for someone they have not met yet.
Every edition also carries original articles written for collectors, on the history of famous bears, on the workshops behind them and on remarkable finds, which is why the Guide is read from cover to cover and not only consulted.
Every entry also appears on hugglets.com, where it remains permanently available and can be found by search engines and by the AI assistants that collectors increasingly use to look things up. Print and online, for the same entry.
The 2027 edition
The 2027 Guide will be published on 27 October 2026, five weeks after the first Hugglets TEDDIES Festival at the NEC Birmingham. It is the first edition compiled for the wider audience the move brings with it, and it will also be on the tables at the Winter BearFest on 28 February 2027.
The last edition sold out in the spring, for the first time in the history of the Guide, and we are increasing the print run for 2027.
Our rates have not changed in over a decade, and they will not change for 2027.
What you can book
Listing – £15 for the full year
Your name, what you make or sell, and how collectors can reach you, set out in our house style. No artwork, no files, nothing to design: send us your details and we will do the rest.
A listing costs £15 in any section, and we recommend taking one in every section that fits your business. Add £10 to have your listing set in bold, or £10 to extend the description to 40 words.
Your first listing is free with any display advertisement.
Bear Gallery picture – £65
A full-colour photograph of your work, printed at approximately 50 × 35 millimetres in the Bear Gallery, the pages collectors turn to first. Your picture also appears in the Bear Gallery on hugglets.com all year round.
Free with any display advertisement in the Bear Makers and Artists section.
Display advertisement – from £95
Your own space, designed as you like it. Book any size in the Bear Makers and Artists section and your Bear Gallery picture and first listing are included, free of charge, worth £80.
| Format | Size (width × height) | Black and white | Full colour |
|---|---|---|---|
| Quarter page | 60 × 90 mm | £95 | £145 |
| Half page | 125 × 90 mm | £175 | £265 |
| Full page | 125 × 185 mm | £325 | £485 |
| Listing, up to 20 words | – | £15 | |
| Listing, up to 40 words | – | £25 | |
| Listing set in bold | – | plus £10 | |
| Bear Gallery picture | 50 × 35 mm | £65 | |
A full-page colour advertisement may use the whole page, 148 × 210 millimetres, with bleed at 154 × 216 millimetres.
For a specified position, such as a right-hand page or the spread facing your listing, add 10 per cent. Cover positions and early pages are charged at a premium.
All prices are subject to VAT at 20 per cent for advertisers based in the United Kingdom. No VAT is added to international entries.
Sections
- A. Shops and Sources for new bears
- B. Shops and Sources for old bears
- C. Bear Makers and Artists
- D. Teddy Bear Fairs and Organisers
- E. Bear Making Supplies and Courses
- F. Bear Repairers
- G. All Else That’s Bruin
How to book
Email contact@hugglets.co.uk with the details you would like to include. Copy the list below into your reply and fill in whatever applies to you – anything you leave out simply will not appear.
- Business name
- Contact name
- Address
- Landline
- Mobile
- Website
- Description, up to 20 words, of your products and services
- Section or sections you would like to appear in
We confirm your booking, prepare your entry and send you a proof, so that you can make changes before anything is printed.
Nothing is payable at booking. We send your invoice in October.
Everyone with an entry receives a complimentary copy of the Guide on publication.
Dates for the 2027 edition
- 15 August 2026 – bookings requested. Early bookings are placed first.
- 5 September 2026 – last date for cancellations.
- 18 September 2026 – copy and artwork to reach us.
- 27 October 2026 – publication.
Questions and answers
Select a question to read the answer.
Do I have to pay when I book?
No. We send your invoice in October, after the Guide has gone to press. The payment period is 14 days.
I have no artwork. Can you help?
A listing and a Bear Gallery picture need no artwork at all. For a display advertisement, send us a rough idea of what you have in mind and we will prepare it for you, at approximately 10 per cent of the cost of the space. Minor changes to an advertisement we prepared in an earlier year can usually be made at little or no cost.
How should I send my own artwork?
As a JPG or TIFF at 300 dpi, or as a high-quality PDF. Photographs for the Bear Gallery are best sent as JPG. Please email them to contact@hugglets.co.uk.
Will I see my entry before it is printed?
Yes. A proof is normally sent for your approval before publication.
Can I appear in more than one section?
Yes, and we recommend it. Each listing costs £15, and collectors rarely look beyond the section they started in.
Does my entry appear online as well?
Yes. Listings and Bear Gallery pictures appear on hugglets.com and stay there all year.
Do I receive a copy of the Guide?
Yes, a complimentary copy on publication.
Is VAT added?
For advertisers based in the United Kingdom, VAT at 20 per cent. For international entries, none.
Terms and conditions
Guide advertising terms and conditions
- The Publishers reserve the right to refuse or withdraw any advertisement at their sole discretion.
- The Advertiser shall fully indemnify the Publishers in respect of any claim arising from the advertisement.
- The Publishers shall not be liable for any loss or damage due to error, late publication or the failure of an advertisement to appear, whatever the reason.
- Whilst care will be taken of artwork and advertising materials, no liability can be accepted for loss or damage to them.
- Cancellations must be received by 5 September 2026.
- The payment period for invoices is 14 days.
- The Publishers reserve the right to charge interest at 2.5 per cent per month on overdue payments, plus reasonable legal and collection charges.
- Changes to these terms and conditions will apply if stated in writing by the Publishers.