Since 1987, the Hugglets Teddy Bear Guide has been the address book of the teddy bear world. Bear makers and artists, shops for new and old bears, suppliers, repairers, fairs and museums, gathered in one small book that stays on the shelf all year and is opened again whenever you are looking for a name, a contact or an idea.
What is inside
Seven sections cover the whole of the teddy bear world:
- Shops and Sources for new bears
- Shops and Sources for old bears
- Bear Makers and Artists
- Teddy Bear Fairs and Organisers
- Bear Making Supplies and Courses
- Bear Repairers
- All Else That’s Bruin
The Bear Gallery presents the work of bear artists in full colour, page after page of characters looking for a home. Alongside the listings, every edition carries original articles written for collectors: on makers, on collections, on the history of the bears we love.
The Guide is more than a directory. Every edition also brings original articles written for collectors: the stories behind famous bears and celebrated series, visits behind the scenes of the workshops and manufacturers where bears are made, and close examinations of remarkable finds. It is a book to read through, not only to look things up in.
The Guide is printed in a handy A5 format, small enough to take to a fair and sturdy enough to last the year.
The 2027 edition
The new edition will be published on 27 October 2026, as always on the birthday of Theodore “Teddy” Roosevelt.
It arrives five weeks after the first Hugglets TEDDIES Festival at the NEC Birmingham, and it is the first edition compiled for the wider circle of collectors that the move brings with it.
The last edition sold out in the spring, for the first time in the history of the Guide. We are increasing the print run for 2027, but if you would like to be sure of a copy, it is worth ordering early.
How to get your copy
Join the Hugglets Club
Your copy of the 2027 Guide is included in Club membership and will be sent to you automatically on publication. Membership also brings tickets to both Hugglets Festivals for you and a partner, early entry at 10.30 am, raffle tickets on the day and a ticket for TEDDYBÄR TOTAL in Münster. £20 a calendar year for UK members, £30 for international members, including postage of the Guide.
Order a copy
£7.95 plus postage. Earlier editions are also available while stocks last.
At our Festivals
Copies are on sale at the Hugglets desk at the Winter BearFest and the TEDDIES Festival.
Good to know
When is the Guide published?
Every year on 27 October.
Do Club members receive the Guide automatically?
Yes. One copy per membership, sent on publication, with no need to order.
I received a complimentary copy in the past. Will I receive the next one?
Complimentary copies now go to Club members and to every business with an entry in the Guide. If you would like to be certain of your copy, joining the Club is the simplest way.
Can I still buy earlier editions?
Yes, while stocks last. Order here.
Are you a bear maker, artist, shop or supplier?
Collectors use the Guide to find the people behind the bears, and most of that looking is for someone they have not met yet. An entry starts at £15 for the full year, in print and permanently online.