Hugglets Festival Booking

Show your work where collectors come to discover it.

Every Hugglets Festival is built around one idea: bringing artists, dealers and collectors together in a warm and enthusiastic atmosphere. Whether you create one-of-a-kind bears, run a specialist shop or present supplies for makers, a Hugglets stand puts you face to face with dedicated buyers and connects you with a community that values craftsmanship, creativity and personality.

Teddy bears are the heart of everything we do, and they always will be. In 2027, that world gains a neighbour: Hugglets BLYTHE & friends opens an additional floor at the Winter BearFest, dedicated to Blythe dolls, outfits, accessories and artistic creations. One ticket, two floors, two closely related worlds – and a warm welcome for makers from both.

2026: one last opportunity this year
The Hugglets TEDDIES Festival at the NEC Birmingham on Sunday, 20 September 2026 is our final event of the year, and our first at our new home. Bookings have come in quickly, and only a small number of stands remain.

2027: three events to choose from
Hugglets Winter BearFest, Sunday, 28 February 2027, Kensington Town Hall, London
Hugglets BLYTHE & friends, Sunday, 28 February 2027, Kensington Town Hall, London, on the additional Blythe floor
Hugglets TEDDIES Festival, Sunday, 19 September 2027, NEC Birmingham

Choose your event below and secure your stand. We would be delighted to welcome you.

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Why exhibit at Hugglets?

• Meet motivated buyers who come specifically to discover and purchase teddy bears and related art
• Build personal relationships with collectors, fellow artists and the wider community
• Increase your visibility through our website, social media and event promotion
• Show your work in a curated setting known for quality, tradition and passion
• Be part of a supportive community that values artistry and craftsmanship
• Forward momentum: with Birmingham, we are opening the door to a new era with broader reach and new potential

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Choose your event below and secure your stand – we would be delighted to welcome you as an exhibitor.

FebruaryWinter BearFest – Kensington Town Hall, London A cherished tradition and a highlight of the teddy bear calendar. Collectors from across the UK and beyond come together for this intimate, lively and much-loved event in the heart of London. It’s a wonderful stage to showcase new creations, reconnect with customers, and build meaningful relationships in a warm, enthusiastic atmosphere.

FebruaryBLYTHE & Friends – Kensington Town Hall, London The new Blythe area will feature a carefully selected group of exhibitors offering dolls, outfits, accessories and artistic creations. A dedicated Workshop Room will host talks and hands-on sessions. In addition, a Community Room will provide space for collectors, makers and enthusiasts to meet, exchange ideas and spend time together.

SeptemberTEDDIES Festival – NEC Birmingham A new step for Hugglets and a landmark moment for our community. The NEC is one of the most accessible venues in the UK: directly connected to the airport and railway station, surrounded by affordable hotels and offering generous space, modern facilities and free parking. Set in the centre of the country, it gives exhibitors the perfect opportunity to expand their collector base.